TR
11111

COURSE INTRODUCTION AND APPLICATION INFORMATION

dba.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Fall/Spring
Prerequisites
None
Course Language
Course Type
Elective
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator -
Course Lecturer(s)
Assistant(s)
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • Students will be able to explain where innovation can be found, how to recognize it, and how it is used for competitive advantage.
  • Students will be able explain how managers can recognize and harness creativity and interpret how do entrepreneurs and intrapreneurs in the most creative global organizations lead ther organizations
  • Students will be able to define creative problem solving and decision making processes.
  • Students will be able to define primary management techniques to facilitate creativity and innovation.
  • Students will be able to explain the key aspects of the innovative process.
Course Description

 



Course Category

 Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
X
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Course Introduction & Overview Project Briefing & Forming Teams; Reference Text: Chapter 1 & 31
2 Idea Management and Mind Maping Reference Text: Chapter 3 & 6;Article: “Innovation: The Classic Traps” by R.M. Kanter;Assignment 1: Brief
3 Breakthrough Thinking:Decision Making Reference Text: Chapter 10;Article: “Product Innovation” by B. Brown, S.D. Anthony ;Due: Assignment 1
4 Managing Organizational Innovation WORKSHOP: Six Thinking Hats Reference Text: Chapter 13 & 30;Report: “Fostering Innovation Through a Diverse Workforce” by Forbes Insights
5 Branding and Innovation Reference Text: Chapter 7;Article: “What makes brands great” by Interbrand ;Assignment 2: Brief
6 Neuromarketing: Decoding Consumer Insight & Sense Management (SISOMO) Reference Text: Chapter 27;Article: “Why customer referrals can drive stunning profits” by P.Schmitt, B.Skiera and C.Bulte ;Due: Assignment 2 & Presentation
7 Midterm
8 Concepting & Moodboard WORKSHOP: Presenting a Concept Report: “Better Branding: Building Strong Brands” by McKinsey & Company;Assignment 3: Brief
9 Creativity: Major Methods Article: “The Advertising Concept Book” by Pete Barry; Due: Assignment 3
10 Innovative Brands: Case Studies Reference Text: Chapter 26; Article: “The Innovator’s DNA” by Jeffrey H. Dyer, Hal B. Gregersen, Clayton M. Christensen
11 Creative Market: Advertising Agencies & Business Partners Reference Text: Chapter 28; Report: “How to get more effective advertising” by Ogilvy&Mather
12 Influencers and Trendsetters Creative Guest Speaker
13 Project Presentations Due: Project Proposal Paper
14 Review for Final
15 Review of the Semester  
16 Review of the Semester  
Course Notes/Textbooks The page limit for the Project Proposal is 1216 pages with an upper limit of 16, plus up to 2 pages of exhibits, if you want. Be sure to follow all guidelines for written assignments. The outline of your project proposal to be presented to your lecturer via email by . Paper delivery will be on the same day of presentation.Your presentation to be held on May 8th should include all team members and be designed to reflect the main points of your project proposal. PowerPoint presentation is not obligatory; however your presentation should involve supporting creative visual materials and strategic context important to deliver the main reasons why your proposal should be selected among others. Time allocated for each group presentation is 15 minutes, so you should structure your presentation accordingly.
Suggested Readings/Materials Journal of Organizational Behavior, Academy of Management Journal of Applied Psychology, Journal of Personality and Social Psychology ve Occupational and Organizational Psychology gibi akademik dergiler.Journal of Organizational Behavior, Academy of Management Journal of Applied Psychology, Journal of Personality and Social Psychology ve Occupational and Organizational Psychology and other related academic journals.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
2
25
Presentation / Jury
Project
1
20
Seminar / Workshop
Oral Exam
Midterm
1
25
Final Exam
Total

Weighting of Semester Activities on the Final Grade
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
16
3
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
2
12
Presentation / Jury
Project
1
30
Seminar / Workshop
Oral Exam
Midterms
1
30
Final Exams
    Total
180

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1 To solve problems, to have analytical and holistic viewpoint and to develop strategic thinking as a principle in the field of business administration X
2 To evaluate It is aimed to graduate students whom are able to critique what they have already learn in the field of management, adopting life long learning and continuously developing themselves X
3 It is aimed to graduate students whom are able to transfer their academic knowledge to organizational level and capable of expressing themselves regarding organizational problems both oral and written X
4 The students are required to understand the concepts and ideas of business in both national and multinational settings and practice cross disciplinary and comparative analysis X
5 It is required to know and practice the quality and productivity principles of business life X
6 Act and think with an innovative motive and able to apply the academic knowledge gain during new and unconventional occasions X
7 Acquiring leadership qualifications and applying them successfully X
8 Working efficiently and effectively, learning how to be a team member, taking responsibilities, being open minded, constructive, vulnerable to criticism and having self confidence X
9 It is required to know the regional economic aspects and transfer the academic knowledge to real life with both national and international thinking X
10 To know and apply the realities of business ethics and act according to social, scientific and ethical values under any circumstances such as data collection, evaluation, announcing and practicing X
11 Able to use a foreign language as fluent as possible for both chasing the scientific publication and developing proper communication with colleagues from other countries, (“European Language Portfolio Global Scale”, Level B1) X
12 Intermediate in both written and spoken of a second foreign language X
13 Able to use computer programs and technology to an adequate level required by business practices. X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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